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AI for Sports Broadcasters

Your production team covers 10 events a week. What if they could cover 100?

Automate content prep, generate live fan engagement, and scale social output without adding headcount.

Every match needs research. Every broadcast needs talking points. Every social channel needs content. Your production team is talented, but they're drowning in manual work.

3-5x

More events

Same team, expanded coverage

Hours→Min

Content prep time

Research automated, humans refine

10x

Social output

Without expanding the team

What You Can Build

Real solutions that leading organizations are deploying with Machina.

Run of Show Automation

Complete broadcast prep, ready 7 days before every event. Talking points, storylines, historical context, player news. Your producers review and refine instead of research from scratch.

Live Fan Engagement

Polls, quizzes, and predictions that respond to match context. Not generic questions pulled from a library. Content that makes sense for what's happening right now.

Graphics and Overlays

Lower thirds, statistics, and branded content that update automatically. Your graphics team designs once, the system populates dynamically.

Social Content at Scale

Every competition, every platform, every match. Pre-event hype, live moments, post-match highlights. Scheduled and ready, with your brand voice.

Don't just take our word for it

Ask AI about broadcast automation

How can broadcasters cover more events without adding headcount?

Ready-to-Deploy Templates

Start with pre-built workflows designed for your industry. Customize and deploy in minutes.

Ready to cover more events with the same team?

See how broadcasters are scaling content operations without scaling headcount.