For sportsbooks & iGaming
Turn sports questions into richer player experiences.
Bring conversations, player support, match insights, and interactive widgets into your sportsbook. Your brand. Your data. Your experience.
Pick a prompt or ask about the game to see the flow in action.
Your sportsbook assistant
Interactive previewLet's talk about an NFL game from Sep 27, 2026: Bills 24, Chargers 16 at Highmark Stadium.
Explore the game, see how NFL markets work, read the recap, explore a parlay, or get help.
Less searching.Answers arrive where players already are.
More context.Games, markets and stories explained together.
One connected experience.Chat, editorial and mobile share the same content.
Explore the widgets
Widgets for every channel.
Game insights, weekend boards and parlays work in chat, on editorial pages and in mobile views. Pick a format and a look to see it adapt.
Standalone HTML with the widget and look shown here.
How did Chargers @ Bills finish?
Final from Highmark Stadium.
Highmark Stadium, Orchard Park · Sep 27, 2026
The Chargers led 10–0 after the first quarter and 13–10 after three. Josh Allen's second 1-yard touchdown run and a 3-yard run from James Cook III put the Bills ahead 24–13 in the fourth, and Buffalo won 24–16 despite five turnovers. Cook finished with 154 rushing yards.
Box score
| Team | 1 | 2 | 3 | 4 | Final |
|---|---|---|---|---|---|
| LAC | 10 | 0 | 3 | 3 | 16 |
| BUF | 0 | 10 | 0 | 14 | 24 |
| LAC | Stat | BUF |
|---|---|---|
| 348 | Total yards | 350 |
| 217 | Net passing yards | 174 |
| 131 | Rushing yards | 176 |
| 20 | First downs | 22 |
| 6-15 | Third down | 6-12 |
| 1-4 | Red zone | 3-4 |
| 1 | Turnovers | 5 |
| 31:22 | Possession | 28:38 |
Individual passing
- LACJustin Herbert20/34 · 226 passing yds · 1 TD · 1 INT
- BUFJosh Allen16/26 · 204 passing yds · 0 TD · 2 INT
Scoring plays (8)
- Q1 10:33LAC · Keaton Mitchell 1 Yd pass from Justin Herbert (Cameron Dicker Kick)7–0
- Q1 0:34LAC · Cameron Dicker 31 Yd Field Goal10–0
- Q2 6:02BUF · Tyler Bass 28 Yd Field Goal10–3
- Q2 0:16BUF · Josh Allen 1 Yd Rush (Tyler Bass Kick)10–10
- Q3 6:12LAC · Cameron Dicker 21 Yd Field Goal13–10
- Q4 7:35BUF · Josh Allen 1 Yd Rush (Tyler Bass Kick)13–17
- Q4 3:13BUF · James Cook III 3 Yd Rush (Tyler Bass Kick)13–24
- Q4 1:56LAC · Cameron Dicker 33 Yd Field Goal16–24
NFL · Sep 27, 2026 · ESPN snapshot
Where it fits
Built around moments players already have.
Discovery, support and content in one branded experience.
Game day companion
Players get game context, market explanations and recaps in one place, instead of hopping between pages.
Content that connects
Recaps and game insights lead players into the conversation rather than away from your product.
One experience. Many brands.
Run the same experience across several brands, each keeping its own look and voice.
Player support, in the flow.
Help players find answers without leaving the experience, with a clear path to your support team when needed.
Platform
The experience is the front door. Studio is the control room.
Players see the assistant and its widgets. Behind them, Machina Studio is where your team decides which sources feed the experience, how agents behave, and where the results appear.
- Step 1
Connect your sources
Bring in the approved data, content and feeds your team already relies on.
- Step 2
Configure agents & rules
Set brand, tone, topics and the boundaries the assistant keeps.
- Step 3
Deliver to your surfaces
Publish the experience to chat, editorial pages and mobile.
Your brand. Your rules. Choose the sources, tone and boundaries in Machina Studio, then publish to every channel.
Explore Machina StudioQuestions
What operators usually ask.
Short answers. We're happy to go deeper on a call.
Can this use our brand?
Yes. Colours, type, tone of voice and naming are configured per brand, so the assistant and its widgets feel like part of your product rather than something placed on top of it. The theme and accent controls above are a small sample of that idea.
Can widgets live outside chat?
Yes. The same widgets can appear inside the conversation, within editorial content, or in mobile views. The Chat, Editorial and Mobile options in the widgets section show how one widget adapts to each placement.
Is this placing bets?
No. The assistant explains games and markets; it does not place wagers or choose stakes for anyone. When a player selects a market, the experience hands off to your own destination, where the player reviews and confirms under your existing controls.
Can the assistant support players too?
Yes. Player support is part of the experience alongside sports discovery and content. Connect your approved help content and support processes so players can get relevant guidance and reach your team when needed. Try Get support in the demo above.
How does this connect to our platform?
Through the sources you approve, such as your data feeds, content and platform services. We agree with your team which sources are connected and what the experience may use before anything reaches players.