Backed by Antler
Machina Sports has secured funding from Antler, a venture builder that specializes in early-stage companies solving specific industry problems.
What Antler brings: a network of sports operators, access to their portfolio companies working on adjacent problems (streaming, ticketing, data), and capital to accelerate hiring and infrastructure.
What We're Building With This
The funding lets us focus on three things:
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Product depth: Moving from general content automation to sport-specific templates. Football recaps look different from cricket recaps. Rugby betting primers need different structure. We're building specialized agents for each.
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Team scale: Hiring ML engineers and sports domain experts so we can stay ahead of model improvements without outsourcing all development.
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Geographic expansion: Antler has offices in 20+ countries. We're opening support and sales in EMEA and APAC so enterprise customers don't have to work with US-only teams.
What Doesn't Change
Our pricing model stays the same. Your data stays yours. We don't take equity or management control away from founder-led teams. We're focused on making AI deployable, not reorganizing your company.
The Practical Effect
If you're considering Machina, Antler backing means:
- Longer runway: We can invest in features without forcing early exits
- Broader support: Regional teams for implementation and product questions
- Network effects: Access to other portfolio companies solving adjacent problems
Related: Machina Joins Sportradar's Futures Hub Accelerator for how distribution partnerships complement product development.
Related: AI Content Agents for Sportsbooks represents the product depth Antler funding enables.
Related: Dynamic Fan Quizzes shows geographic expansion in action.